Our Inspiration
Jose Manuel Estrada Jr. was a remarkable young man whose light touched countless lives. From the very beginning, Jojo brought joy, creativity, and inspiration to his family, friends, and community.
The EmBrase Foundation was created to honor the memory and enduring legacy of Jose “Jojo” Estrada Jr. In just 23 years, Jojo achieved more than many do in a lifetime. A proud graduate of CalArts, he was a teacher, actor, dancer, visual artist, writer, computer programmer, and passionate activist whose talents and compassion left a lasting impact on everyone around him.
Jojo believed deeply in the power of education, artistic expression, and opportunity for underserved youth. He dedicated himself to uplifting young people and promoting access to the arts within inner-city communities, inspiring others to dream bigger and believe in their potential.
Although Jose Manuel Estrada Jr. passed away on May 3, 2014, his spirit continues to live on through the mission of the EmBrase Foundation. His ideals, values, and passion for empowering children remain at the heart of everything we do. We carry his legacy forward by ensuring that the dreams of young people in our communities are never forgotten, but nurtured, encouraged, and embraced.
So when I finish this poem understand
that I’m leaving some of these dreams with you.
and I hope you know this is not only a piece of me
but a part of my whole barrio.
And I hope you achieve all the impossible
and understand that some can overcome poverty
and breach obstacles
don’t allow these dreams to go to waste
because the minds of these people can never be replaced.- Jose Manuel "Jojo" Estrada Jr. in his poem "Abandoned Dreams"
Jose “Jojo” Estrada Jr. performs his original poem, “Abandoned Dreams,” at CalArts on February 23, 2012 — a powerful reflection of his passion for art, truth, and uplifting the voices of his community.
Our Mission
The EmBrase Foundation is a 501(c)(3) nonprofit organization dedicated to creating positive change in the lives of underserved youth through arts education and scholarship opportunities that inspire creativity, empower potential, and cultivate future leaders.
Since our founding in 2014, we have awarded more than $133,000 in scholarships to Los Angeles County students pursuing higher education in the arts. We have also contributed over $32,000 to nonprofit arts programs that provide creative opportunities, mentorship, and support for youth throughout Los Angeles.
Each year, we proudly host fundraising events that help expand these programs and continue investing in the next generation. Together, we can empower young people, strengthen our communities, and keep education and the arts accessible for all.
Our Keys to Success
As we strive to fulfill the mission of EmBrase—to never abandon the dreams of underserved children in our communities—we are guided by three core principles:
Inspire Your Community, Dream Together and EmBrase Our Youth.
These values shape everything we do, from our programs to our partnerships, as we work to uplift, empower, and invest in the next generation.
Inspire Your Community
At EmBrase, we believe lasting change starts when we believe in ourselves and in the power of our community. When we lead with purpose and positivity, we inspire underserved youth to see their own potential through education and the arts. By supporting one another and staying committed to our goals, we show young people that their dreams are possible and within reach.
Dream Together
To create real change for underserved youth in our communities, we have to share a common vision and work together to bring it to life. When we combine our efforts—through arts, education, and support—we open doors of opportunity and help young people reach their full potential. Together, we can turn shared dreams into lasting impact.
EmBrase Our Youth
Our youth are our future and our legacy. It is our responsibility to uplift them, support their growth, and make sure they know they are never alone in pursuing their dreams. Through the arts, education, and community support, we stand with them and help them build confidence, opportunity, and a brighter path forward.
Meet Our Officers and Board of Directors
Our Board is dedicated to carrying forward the mission of the EmBrase Foundation by expanding opportunities for inner-city Los Angeles youth through education, scholarships, and the arts. Their leadership and commitment help guide our vision and long-term impact.
Officers
Natalie Estrada
Treasurer
Jose Manuel Estrada, Sr.
Co-Founder & President
Yvonne Olivares-Maldonado
Secretary
Yvette Olivares-Estrada
Co-Founder & Vice President
Board of Directors
Crystal Arreola
Eddie Estrada Jr.
Eddie Estrada, Sr.
Robert Ramirez
Alicia Ramirez
Rosalie Sandoval
Ben Tovar