Press & Media Inquiries  

The EmBrase Foundation is a 501(c)3, non-profit organization. Our mission is to bring positive change in the lives of children by embracing art programs and providing scholarship opportunities that help inspire and develop educated leaders.

The EmBrase Foundation was created to honor the memory and legacy of Jose "Jojo" Estrada Jr. At the age of 23, Jojo accomplished more than most people do in a lifetime. He was a college graduate from CalArts, a teacher, actor, dancer, visual arts artist, writer, computer programmer and activist.

He cared deeply about education for our youth and was active in promoting the arts in the inner city. He was an inspiration, and transforming force to all those who knew him.

Jose Manuel Estrada’s physical presence left us on May 3, 2014. However, his ideals, values, and spirit live on in all of us who are committed to his legacy of not abandoning the dreams of children in our communities.

Since our founding in 2014, we've provided $49,000+ IN SCHOLARSHIPS to Los Angeles County youth to pursue their higher education in the arts, and $22,000+ IN SUPPORT TO ART PROGRAMS led by nonprofit arts organizations that serve youth in Los Angeles County. 

Our scholarship process is invite-only. We work with college counselors in Los Angeles area high schools and with nonprofit arts organizations that serve youth to identify potential scholarship recipients.


Media Inquiries 

If you'd like to contact the EmBrase Foundation with a media inquiry, please use the following form: 

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In the news:

CBS Los Angeles - April 25, 2019
”The death of a child can tear a family apart, but two local parents are keeping their son’s legacy alive by giving back to the community that enriched his world.”

LA This Week - March 1, 2018
"In The Wake of the Tragic Passing of Artist, Jose "JoJo" Estrada Jr., His Parents, Jose Estrada and Yvette Olivares-Estrada Created EmBrase Foundation To Help Youth Achieve Their Goals "

La Opinion - March 1, 2018
"Fundación EmBrase refuerza un legado para que los jóvenes no abandonen sus sueños"